The past decades have seen the emergence of a "corporate social
responsibility agenda" in response to public and activist criticism of "the
impact of transnational corporations (TNCs) in developing countries and
on the environment." This agenda has emerged against the backdrop of
shifting perceptions of how the market, the state, and civil society function
and ought to function. One prominent version of this agenda has been the
World Bank's advocacy of "good governance" as a "persuasive ethical
power that allows for [corporate] self-regulation, making it possible for
governments to intervene less intrusively and more efficiently in society."
Voluntary adherence by corporations to good business practices and
ethical behavior is a cornerstone of this advocacy, and its most recent
incarnation arises in the arena of rural development, focusing on access to
land and taking the form of proposals for a Code of Conduct for land
Borras, Saturnino Jr and Franco, Jennifer
"From Threat to Opportunity? Problems with the Idea of a "Code of Conduct" for Land- Grabbing,"
Yale Human Rights and Development Journal: Vol. 13
, Article 7.
Available at: http://digitalcommons.law.yale.edu/yhrdlj/vol13/iss2/7