In the Spring of 2005, on the website savetoby.com, one could find many endearing pictures of Toby, "the cutest little bunny on the planet." Unfortunately, Toby's owner announced, on June 30 "Toby will die. I am going to eat him. I am going to take Toby to a butcher to have him slaughter this cute bunny." Unless, that is, the website's readers sent $50,000 to spare Toby's life.
Sachs, Stephen E.
"Saving Toby: Extortion, Blackmail, and the Right To Destroy,"
Yale Law & Policy Review:
1, Article 9.
Available at: http://digitalcommons.law.yale.edu/ylpr/vol24/iss1/9