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It is entirely fitting that serious efforts be made to assess the significance
of the revolution in lawyer advertising that resulted with the Supreme
Court's decision in Bates v. State Bar of Arizona. That decision provided
the shield of the First Amendment free speech protection for lawyers'
efforts to make known the availability of their services to members of the
general public. The First Amendment shield still is held in place, although
with some qualifications and misgivings. Lawyer advertising evidently has
come to stay, not only in this country but also, to an increasing degree, in
other legal systems as well. That being so, it is appropriate to review how
lawyer advertising has worked out and also to consider possible
developments in the future.
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