Document Type

Article

Citation Information

Please cite to the original publication

Abstract

Professor Leff, a noted expert on consumer protection, was asked
to analyze and comment on the preceding Article by Commissioner
Mary Gardiner Jones. In his response, he challenges several of the
Commissioner's basic premises concerning the nature and effect of
broadcast advertising and the role of the advertising industry in the
societal context. He examines the necessity and potential for success
of the Commissioner's exhortations to the industry that its messages
and techniques be reevaluated in order better to serve the public
interest.

Date of Authorship for this Version

1970

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