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MR. Packard's calling is that of a Viewer with Alarm. He stands at the head
of his profession. He has Viewed with Alarm, and soaring sales, such unpleasant
and possibly malignant social ulcers as high pressure advertising, planned obsolescence and social climbing. This time he has set out after bigger
and uglier game - the increasing ability and proclivity of government (state
and federal, executive and legislative), employers, the press and the schools,
not to mention a horde of private Nosey Parkers, to snoop into what is none
of their business.

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