In March 2006, the Sixth Circuit upheld a Tennessee statute allowing drivers to purchase specialty license plates bearing a "Choose Life" slogan but not making available plates with an alternative pro-choice message. Two years earlier, the Fourth Circuit struck down a nearly identical South Carolina statute, claiming it violated the First Amendment by discriminating based on viewpoint. Despite uncertain constitutionality, legislation allowing "Choose Life" plates has passed in thirteen states. None of these states offer pro-choice tags.
Look Who's Talking Now: "Choose Life" License Plates and Deceptive Government Speech,
Yale L. & Pol'y Rev.
Available at: https://digitalcommons.law.yale.edu/ylpr/vol25/iss1/8